Intellectual Technologies on Transport

Интеллектуальные технологии на транспорте

2413-2527

94014

10.20295/2413-2527-2025-141-56-64

jfnadb

МАТЕМАТИЧЕСКОЕ МОДЕЛИРОВАНИЕ И СИСТЕМНЫЙ АНАЛИЗ

MATHEMATICAL MODELLING AND SYSTEM ANALYSIS

МАТЕМАТИЧЕСКОЕ МОДЕЛИРОВАНИЕ И СИСТЕМНЫЙ АНАЛИЗ

Mathematical Model for Product Category Assortment and Shelf Space Allocation Within a Retail Trade System

Математическая модель выкладки товаров с вложенной категоризацией на полочном пространстве торговой сети

Черняховская

Екатерина Сергеевна

Cherniakhovskaia

Ekaterina Sergeevna

kateryna.czerniachowska@ue.wroc.pl

Вроцлавский университет экономики и бизнеса Вроцлав Польша Wroclaw University of Economics and Business Wroclaw Poland

24 03 2025

1 56 64 23 01 2025 18 02 2025

https://itt-pgups.ru/en/nauka/article/94014/view

Представлено исследование математической модели максимизации прибыли от продаж при соблюдении ограничений на размещение товаров на полках с позиции ретейлера. Цель: создание математической модели, оптимизирующей размещение товаров на доступном полочном пространстве магазина. Предлагаемая модель учитывает категоризацию товаров по группам и подгруппам. В частности, товары группируются в вертикальные категории по типам, а также в горизонтальные подгруппы по вложенным ценовым категориям. Обсуждение: рассматриваются преимущества и недостатки предложенной модели выкладки товаров. Практическая значимость: предложенная модель помогает улучшить эффективность использования торгового пространства, повысить доступность ключевых товаров и, как следствие, увеличить общие объемы продаж. Это исследование имеет большое значение для розничной торговой сети.

The research presents a mathematical model for maximizing sales profits while maintaining shelf space restrictions from the retailer’s point of view. Purpose: to create a mathematical model for optimized product placement on the store shelves available. The proposed model takes into account the product categorization into groups and subgroups. In particular, products are grouped into vertical categories by type, as well as into horizontal ones by nested price. Discussion: the article examines the advantages and disadvantages of the proposed product display model. Practical significance: the development of such a model will help to improve the efficiency of using retail space, increase the availability of key products and, as a result, increase overall sales volumes. This study would be of great importance for retail chains.

математическое моделирование оптимизация распределение полочного пространства

mathematical modelling optimization shelf space allocation

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