A LONG-TERM STRATEGY FOR COMPANY DEVELOPMENT UNDER SANCTIONS
Abstract and keywords
Abstract (English):
Purpose: To evaluate current strategies for enterprise development in order to determine their viability under sanctions pressure. To develop recommendations for a sustainable long-term strategy that will be appropriate for a volatile external economic environment. To enhance methods for strategic planning. Methods: Analysis and synthesis, comparative analysis, economic and statistical techniques, along with expert evaluations. Results: The current strategic development approaches have been analyzed. The repercussions of saPurpose: To evaluate current strategies for enterprise development in order to determine their viability under sanctions pressure. To develop recommendations for a sustainable long-term strategy that will be appropriate for a volatile external economic environment. To enhance methods for strategic planning. Methods: Analysis and synthesis, comparative analysis, economic and statistical techniques, along with expert evaluations. Results: The current strategic development approaches have been analyzed. The repercussions of sanctions on the national economy have been thoroughly examined. Recommendations for establishing a sustainable long-term strategy in a volatile external economic environment along with effective strategic planning tools applicable across various enterprises have been formulated. Practical significance: Employing a scenario approach to evaluate the current enterprise strategy will enable the formulation of a comprehensive strategic development plan for industrial enterprises, factoring in the risks and uncertainties associated with sanctions pressure. Representing the development strategy as a “Decision Tree” will facilitate the visual identification and analysis of the enterprise’s strengths and weaknesses, thereby enabling the formulation of the most effective strategy for the enterprise’s advancement.nctions on the national economy have been thoroughly examined. Recommendations for establishing a sustainable long-term strategy in a volatile external economic environment along with effective strategic planning tools applicable across various enterprises have been formulated. Practical significance: Employing a scenario approach to evaluate the current enterprise strategy will enable the formulation of a comprehensive strategic development plan for industrial enterprises, factoring in the risks and uncertainties associated with sanctions pressure. Representing the development strategy as a “Decision Tree” will facilitate the visual identification and analysis of the enterprise’s strengths and weaknesses, thereby enabling the formulation of the most effective strategy for the enterprise’s advancement.

Keywords:
Strategic planning, sanctions pressure, export diversification, import substitution, long-term planning, anti-crisis plan, Government Decree No. 2436-r, comparison of strategies, methods of strategic planning, competitiveness
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