student
St. Petersburg, Russian Federation
employee
Russian Federation
VAK Russia 1.2.1
UDC 004.4
The paper explores the concepts of the metaverse and Web 3.0, analyzing them as catalysts for technological progress in digital media and their prospective roles and applications. It highlights the concept of immersive journalism, which merges traditional content creation methods with the latest digital technologies. Despite the numerous advantages offered by this concept, certain risks persist, as many challenges remain unaddressed owing to the novelty of the subject matter. Purpose: to investigate how the concepts of Web 3.0 and the metaverse influence the quality and perception of content, and the broader media landscape, while identifying the benefits, risks, and future prospects associated with their implementation. Results: the findings indicate that the metaverse and emerging digital concepts are transforming content structures and formats, including immersive journalism and virtual materials, along with altering monetization strategies through tokenization and NFTs. Certain risks have been identified in the form of deepfakes, technical complications, and legal ambiguities. Practical significance: the research will be useful for journalists and media professionals, as well as for system developers and blockchain engineers.
digital media, metaverse, Web 3.0, virtual world, contemporary journalism, blockchain, immersive journalism, tokenization, monetization, virtual reality, augmented reality, NFT
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